Whole Frozen Mackerel - 1KG
Raw Dog Food
Single-Ingredient · Air-Dried · Human-Grade · No Nasties
About This Treat
Ingredients
Feeding Guide
This complementary feed can be given responsibly anytime as a treat or reward.
Delivery Information
Free delivery on orders over £29, orders under will be charged £5 for delivery.
Order before 12 noon for next day delivery.
Treats worth giving.
Ingredients worth trusting.
Most dog treats are an afterthought — pressed meat derivatives, artificial flavours, and a shelf life that tells you everything you need to know about what's inside. We took a different approach. Every Vale treat starts with one thing: real, human-grade meat.
We slow air-dry each treat from a single named protein source. No binders, no fillers, no preservatives. The simplicity isn't a limitation — it's the entire reason dogs with sensitivities can finally have a treat worth giving.
Rich, odour-intense, and irresistible to dogs — exactly what you need for training, enrichment, and reward. High in protein, low in calories, and completely natural.
We slow air-dry every treat to lock in natural flavour and nutrition without heat damage or synthetic preservatives. The same method used for centuries because nothing artificial lasts as long as the real thing.
Dogs (and Their Owners) Are Obsessed
Frequently Asked
As a general guide, treats should make up no more than 10% of your dog's daily calorie intake. For most dogs of medium size (15–20kg), 1–2 Rabbit Ears or 3–5 pieces of Jerky per day is appropriate depending on activity level. Adjust feeding portions accordingly on heavy treat days.
Yes — our treats are single-ingredient, which means they're ideal for dogs on elimination diets or with known sensitivities. Rabbit and Goat are considered novel proteins, making them suitable for dogs who react to more common proteins like chicken or beef. Always check with your vet if your dog has a confirmed multi-protein allergy.
We use air-drying — a slow, low-temperature process that removes moisture from the meat, naturally preventing bacterial growth without any chemicals or artificial preservatives. This is the same method used for centuries, and it's why our treats have a long shelf life without compromising ingredient quality.
Yes — our treats are suitable from 8 weeks. For very young puppies, we recommend breaking Jerky into smaller pieces. Rabbit Ears can be given whole from 12 weeks once teething has progressed. Always supervise puppies during chewing sessions.
Furry Rabbit Ears are a longer-lasting chew — ideal for dental health, mental stimulation, and calm enrichment. The fur acts as a natural de-wormer and the chewing action reduces plaque. Jerky is bite-sized, high-value, and odour-rich — ideal for training, recall, and reward moments where you need fast, motivating treats.
