OUR STORY

About Vale

Vale Pet Foods was founded by a husband-and-wife team with a deep love for dogs and years of experience as professional dog trainers. Over time, they noticed a powerful connection between diet and behaviour. Healthier food led to a calmer, happier, more balanced dog. That realisation sparked a mission: to create nutritious, high-quality food that supports every dog's wellbeing from the inside out.

Located on a working farm in the Northamptonshire countryside, Vale Pet Foods combines hands-on care with expert research to develop complete ranges of food designed to help dogs live active, healthy lives. We understand that every dog, and every owner is different. That's why we cater to all feeding preferences: whether you feed raw, dry kibble, or wet food, we
offer carefully crafted options to suit your lifestyle and your dog's nutritional needs. We're proud to be one of the few UK companies that truly accommodate multiple feeding methods under one roof.

Our raw dog food is made just five miles down the road in our very own smallscale manufacturing unit. We oversee every step of production to ensure the highest quality and safety, because we know your dog deserves nothing less.

We also understand that raw feeding isn't suitable for every family. That's why we've developed a healthy alternative to raw: a high meat content, single-source protein dry food, blended with nutrient-rich vegetables and botanicals to deliver real, natural nourishment.

In addition to food, we offer our own line of natural 100% protein treats and an in-house range of supplements, including pure salmon oil and functional foop toppers all created with your dog's health in mind. Whenever possible, we source our ingredients from British livestock farmers, proudly supporting local agriculture and ensuring traceability from farm to bowl.


At Vale Pet Foods, we're more than a pet food brand, we're dog lovers on a mission to feed better, live better, and give every dog the quality of life they deserve.

Our Mission

At Vale Pet Foods, our mission is simple: to provide the best nutrition possible for your dog, no matter the diet you choose. We understand that every dog, and every dog owner is different. Whether you feed raw or dry food, we believe your dog deserves high-quality, nutritious meals that support their health and happiness. There's no onesize-fits-all answer when it comes to feeding, and we're here to support your choices with honesty, transparency, and respect.

Raw Dog Food: Simple, Honest, Local

Our raw dog food is made just five miles down the road from our base, using locally sourced meat wherever possible. When local supply isn't available, we still ensure all ingredients are responsibly sourced within the UK. We are proud to keep our food close to home, ensuring freshness, traceability, and a lower environmental impact.

We believe in clear, transparent recipes, no hidden ingredients, no fillers, and no compromises. That's why we specialise in single source protein recipes, which are especially helpful for dogs with intolerances or digestive sensitivities. By avoiding mixed proteins, we make it easier for owners to identify what works best for their dogs, reducing the risk of upset stomachs, allergies, and skin issues.

Dry Dog Food: Quality Without Compromise

Unlike some brands, we don't believe in shaming owners who feed dry food. We know that raw feeding isn't always practical or possible for everyone - and that's okay. What matters is that your dog gets food that's healthy, nourishing, and made with care. That's why our dry dog food follows the same principles as our raw: single source protein, high meat content, and grain-free recipes. We use sweet potato as a gentle, nutritious carbohydrate, and we include botanical herbs for added health benefits. Our dry food avoids the cheap fillers, meat meals, and artificial additives you'll often find in supermarket and vet-sold brands.

We're raising the standard of dry dog food because your dog deserves better, no matter what you feed.

Food You Can Trust

At the heart of everything we do is a love for dogs and a commitment to their wellbeing. As professional dog trainers turned pet food producers, we've seen first-hand how good nutrition can transform behaviour, energy levels, and overall health. We're here to offer balanced, nutritious, and honestly made food, whether it's raw or dry. No pressure. No judgment. Just great food you can trust.

  • DRY

    Our range of dry dog food is manufactured in the UK and is an incredibly high-quality, grain-free and complete diet for dogs of all life stages. Our incredibly tasty varieties of dry food are packed with vital nutrients that are essential for maintaining great overall health.

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  • RAW

    Our raw dog food range has been specially formulated to provide natural, wholesome nutrition for your dog by using fresh, quality ingredients that provide essential minerals and vitamins. Our raw food uses human graded fresh meat, and it is manufactured in the UK.

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