ADDED JOINT SUPPORT
Why do we include added joint support in our dry food recipes? Joint support is an important aspect of a dog’s life as it can help to prevent the development of age-related problems such as arthritis, as they enter senior years. The best way to implement joint care for your dog is through their diet. We believe that joint care should be included in all dog foods, and that is why our dry food recipes include a unique ‘joint pack’, which is comprised of Glucosamine, Chondroitin and MSM (Methylsulfonylmethane).
These precursor ingredients have been found to possess great joint supporting properties, which is essential for preventing the development of joint issues over time.

Glucosamine:
Glucosamine has been found to be fantastic at preventing joint problems and reducing symptoms associated with joint issues such as arthritis. This is because it can boost recovery and repair of damaged cartilage, and thus decrease pain and inflammation. It also provides the building blocks for new cartilage which makes it fantastic for easing symptoms of osteoarthritis.

Chondroitin:
Chondroitin is a naturally occurring molecule and component of animal cartilage, which aids in promoting healthy bones and joints due to its destructive enzyme-inhibiting and cartilage-repairing properties. When combined with Glucosamine, Chondroitin can have exceptional healing and symptom-reducing properties in dogs who suffer with joint pain.
MSM (Methylsulfonylmethane:
MSM is an organic sulphur containing compound that possesses joint health benefits. It is known to decrease discomfort associated with arthritis and other joint conditions due to its ability to block pain signals through nerve fibres in the body. It also helps to reduce inflammation by enhancing the activity of cortisol, which is a natural anti-inflammatory hormone produced by the body. Lastly, MSM has been known to have detoxifying and antioxidant properties as it helps to repel free radicals by binding and inactivating them.

In addition, we include an essential ‘joint pack’ in our dry food recipes, which is comprised of Glucosamine, Chondroitin and MSM. These precursor ingredients have been researched and found to have fantastic joint supporting properties, by helping to rebuild and maintain cartilage components within the bones and joints.
In addition, our kibble is small in size, which makes it perfect for dogs of all sizes to enjoy, including puppies and small breeds. Another great aspect of our dry food is that it includes an important pro-biotic called Enterococcus Faecium.

This micro-organism is a bacterium which aids digestion by helping to replenish the colonies of good bacteria in the gut, which in turn supports the process of digesting food, and helps to create the perfect conditions in the digestive tract for efficient absorption of nutrients.
This is an essential part of healthy growth and development in puppies and adult dogs, and it is also beneficial for senior dogs as the presence of pro-biotics can help to prevent tummy troubles from developing as a result of age-related poor digestion in the gut.

DRY
Our range of dry dog food is manufactured in the UK and is an incredibly high-quality, grain-free and complete diet for dogs of all life stages. Our incredibly tasty varieties of dry food are packed with vital nutrients that are essential for maintaining great overall health.
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RAW
Our raw dog food range has been specially formulated to provide natural, wholesome nutrition for your dog by using fresh, quality ingredients that provide essential minerals and vitamins. Our raw food uses human graded fresh meat, and it is manufactured in the UK.
View Raw Range >keeping dogs happy and healthY since 2009
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11 Church Street, Lutterworth,
Leicestershire, England, LE17 4AE